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Elevate! PR and Marketing Tips
Give it a listen for PR and Marketing Tips!
Category: Management & Marketing
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30+ years PR and Marketing Experience. I was a NORAD Santa Tracker; Air Force One spokesperson


by Michael Per...
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June 20, 2016 03:32 PM PDT

Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview.  

Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access.

We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye.

Often, families dealing with grief or shock do not know that they can take a stand.  

In a Two Part podcast, Mike offers a list to review before deciding to make comments to the press.

Song: “Action Dramatic Thriller Music”
Source: audioblocks

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

September 28, 2015 11:18 AM PDT
itunes pic

Mike shares in this podcast 5 more steps (Part 2 of 2) to handle those tough situations.

It is not IF… it is WHEN your company or nonprofit will have a crisis!

His experience includes 9/11, Katrina, aircraft accidents and victims of crime.

Learn from his more than 30 years of dealing with tough situations.

A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line.

Song: “To Close To Comfort”
Artist: GypCpBS_

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

September 17, 2015 09:10 AM PDT

It is not IF… it is WHEN your company or nonprofit will have a crisis!

Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations.

His experience includes 9/11, Katrina, aircraft accidents and victims of crime.

Learn from his more than 30 years of dealing with tough situations.

A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line.

Song: “Don’t Look Back”
Artist: Antigone Rising

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

September 17, 2015 08:00 AM PDT

There is confusion among many on how to determine what PR is and what it is not!

Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit.

Mike shares in this podcast how the term has evolved over the years.

Song: “Right on Track”
Artist: Breakfast Club

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

April 09, 2015 12:36 PM PDT

Newspapers, blogs, TV stations, radio and social media news outlets all operate on completely different news cycles.
This cycle is day and night.
There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers, readers or listeners. Now, you have 24 seconds.
In this podcast, Mike briefly explains the news cycle and how to anticipate it and work in harmony with it.
Song: “”In The Air Tonight”
Artist: Quentin Alexander American Idol

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

January 10, 2015 03:45 AM PST

With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit.

A key trend is Content Marketing.

LinkedIn recently posted nearly 1,900 jobs under this category in their job listings.

In this podcast, Mike provides rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of channels.

"Most Americans are in a good mood going into 2015. Now is the time to position your business, nonprofit or special event to take advantage of this key consumer development," Mike says.

Song: “To-Close-For-Comfort”
Artist: GypCpBS-(AudioBlocks)

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

October 04, 2014 07:14 AM PDT

With voting time just around the corner most folks in our nation say the issues facing the country are getting harder to fathom.
It is not just those turning out politics who feel perplexed and confused. It is just about everyone. From those who vote regularly to those who simply feel a civic duty to stay informed.
In this podcast, Mike provides solutions to stop the “spin,” and by doing so, provide provide better results in developing understanding and thus support for community issues and/or candidates when votes are cast.

Music:
Song: “Love on a Real Train (Risky Business)”
Artist: Tangerine Dream

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado

July 15, 2014 03:30 PM PDT

The small business owner is often used as the example of how America is built. Entrepreneurs make our country great. However, a new business owner can put their heart and soul (and life savings) into a venture only to have several predictable mistakes derail the company.

In this podcast, Mike provides 3 key mistakes that each business owner should be aware of and offers simple solutions.

Music:
Song: “Obsession”
Artist: Louis Colaiannia

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado

May 15, 2014 01:06 PM PDT

There is the temptation to try every new gadget.  Eat at every new restaurant.  Try the latest aerobic exercise.  Or, be the first to punch that accelerator on a new car.

Going at public relations and marketing can be very similar for those not schooled in the art and science.  Wanting to add every new practice into the PR or marketing “arsenal,” without determining what the destination or return on investment might be, is foolhardy and will prove expensive. 

In this podcast, Mike explains why going from “Zero to 60” is often the road to nowhere.

 

Music

Song: “The Road I’m On”

Artist:   3-Doors Down

For More:

www.periniassociates.com

On Facebook, Twitter and Youtube

customerservice@periniassociates.com

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado

April 11, 2014 10:33 AM PDT

Telemarketers are people who sell things over the telephone. Although many telemarketers sell legitimate products from lawful companies, disreputable telemarketers using false and deceptive sales practices cost American consumers $40 billion a year.

A Louis Harris Survey conducted for the National Consumers League found that 92 percent of adults in the United States reported receiving fraudulent telephone offers. Consumers aged 60 or older are often popular targets of disreputable telemarketers.

Mike offers lessons learned on how telemarketers get to you and how you can get to them!

Music: 
Song: “Gotta Serve Somebody” 
Artist: Bob Dylan

For More:
www.periniassociates.com 
On Facebook, Twitter and Youtube 
customerservice@periniassociates.com

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